Michael Morrow
Freelance eCommerce Specialist
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"Excellent writing skills and ability to follow briefs. Easy to work with and very efficient. Michael consistently provided a high standard of work over the course of two years."
Healthcare Blog Client, Upwork
"Michael writes with genuine knowledge of the topic and a natural, engaging voice. Highly recommended."
Crypto Media Client, Upwork
"Excellent quality of work. Understood the brief immediately and delivered well ahead of schedule."
E-commerce Client, Upwork
Work with me
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Frequently Asked Questions
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{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ {"@type": "Question", "name": "Do you work as a freelance GEO writer and AEO writer?", "acceptedAnswer": {"@type": "Answer", "text": "Yes. I work as a freelance GEO writer and freelance AEO writer alongside my SEO work, writing new content and restructuring existing pages so they rank on Google and get cited by AI tools like ChatGPT, Perplexity and Google's AI Overviews."}}, {"@type": "Question", "name": "What is GEO (generative engine optimisation)?", "acceptedAnswer": {"@type": "Answer", "text": "GEO stands for generative engine optimisation. It is the practice of creating and structuring content so AI tools like ChatGPT, Perplexity, Gemini and Google's AI Overviews understand it, trust it and cite it in their answers. In marketing, GEO almost always means this, although the abbreviation is also used for geographic targeting."}}, {"@type": "Question", "name": "What is AEO (answer engine optimisation)?", "acceptedAnswer": {"@type": "Answer", "text": "AEO stands for answer engine optimisation. It focuses on giving clear, direct answers to specific questions, so that search features and AI assistants can use them, including featured snippets, People Also Ask boxes, voice assistants and AI answers. AEO and GEO overlap heavily, and many people use the terms interchangeably."}}, {"@type": "Question", "name": "Is GEO just SEO?", "acceptedAnswer": {"@type": "Answer", "text": "Not quite, although they share the same foundations. SEO aims to rank a page in search results so people click through to it, while GEO aims to get your content or brand cited inside the AI-generated answer itself, often with no click at all. AEO sits between the two, focusing on answering individual questions so directly that a search engine or AI tool can lift the answer on its own. Google's AI Overviews still draw heavily on pages that already rank well, so good GEO is built on good SEO rather than replacing it."}}, {"@type": "Question", "name": "Is SEO dead now with AI?", "acceptedAnswer": {"@type": "Answer", "text": "No. AI tools still rely on search indexes to find their sources, and pages that rank well remain more likely to be cited in Google's AI Overviews. What has changed is that more searches now end without a click, so content needs to work as a source for AI answers as well as a page people visit."}}, {"@type": "Question", "name": "How do I get cited by ChatGPT and Perplexity?", "acceptedAnswer": {"@type": "Answer", "text": "Start by making sure AI crawlers can access your site, then answer the questions your customers ask clearly and directly, publish original insight or data, name your authors, and refresh your most important pages every few months, because AI tools tend to favour recent content. Mentions on trusted third-party sites, such as reviews, press coverage and industry publications, also make a big difference. Nobody can guarantee citations, but these steps make your content far easier for AI tools to find and trust."}}, {"@type": "Question", "name": "How do you measure AI visibility?", "acceptedAnswer": {"@type": "Answer", "text": "The usual approach is to track a set of prompts your customers would ask across ChatGPT, Perplexity, Gemini and Google's AI Overviews, recording whether your brand is mentioned, whether your pages are cited as sources, and which competitors appear instead. The share of answers that mention your brand is often called share of model, the AI-era version of share of voice. You can also see referral traffic from AI tools in Google Analytics, and dedicated AI visibility tools can automate the tracking."}} ] }
